The Aroma Greener Good Initiative
For the Greener Good of the planet, Aroma is transitioning all product packaging into green and sustainable materials. Before the Aroma Greener Good Initiative logo can grace a package, it must meet these rigorous standards set forth by Aroma Housewares.
- All cardboard used must be at least 80% post-consumer recycled material.
- Inner packaging must consist of bio-degradable, recyclable materials. Polystyrene foam and plastic bags will be replaced by molded pulp and bio-degradable, compostable plastic bags.
- All inks used in printing must be water-soluble, maintaining the same visual appeal of traditional inks without the harmful chemical by-products.
A green solution
Printing with Aqueos Inks
Aroma's Greener Good packaging is sustainable!
The Impact of Green Packaging
The first products to transition to the green packaging solution were Aroma's line of rice cookers. Aroma, America's Favorite Rice Cooker, sells over 1 million rice cookers a year in the US. By adopting molded pulp in place of polystyrene foam in just Aroma's rice cookers, Aroma is projected to keep over 40,000 cu ft of polystyrene foam and plastic out of landfills in one year - an amount that would fill over 20 semi tractor trailers!
Over 40,000 cu ft
The Molded Pulp Solution
Molded pulp, which is made from a variety of recycled materials, such as corrugated clippings, old newsprint and/or industrial paper, provides an ideal environmentally-friendly solution to polystyrene foam without sacrificing the stability and durability that polystyrene foam provides.
Growing Toward Green
Aroma isn't stopping with green packaging. Aroma's San Diego corporate headquarters was the first commercial office building to be recognized as green by the San Diego Area Green Business Program and has received workspace Energy Star certification for energy conservation. To obtain these certifications took the work of everyone at Aroma, as all employees do their best to conserve energy and recycle whenever possible.
In addition to building a company culture centered on sustainability and wellness, Aroma's product development team is also focused on creating products that save people time and energy, from both themselves and their utility companies.
Aroma is diligently researching new small kitchen electric technology to conserve energy and reduce environmental impact. And within the next year, all Aroma products will meet RoHS (Restriction of Hazardous Substances) compliance.
The Aroma Family in San Diego, CA